Managing your online reputation is more important than ever. It is also more difficult in the social media era since it can change overnight.
If you are struggling to manage your online reputation, you may want to try these tools.
1. Brand24
Brand24 is a very simple, but effective online monitoring application. Companies can use Brand24 to track mentions of their brand name, their competitors or any topic relevant to their business in real time. Unlike most other brand monitoring tools, it allows you to track your brand across numerous social networks and many influential publishers, including major news sites.
One of the unique things about Brand24 is that it can track brand mentions, even if customers aren’t using the company’s official handle. It uses contextual information to know when customers are discussing the brand on various platforms.
PC Magazine rates Brand24 as one of the best social listening tools on the market for small and medium sized businesses.
“For smaller SMBs, Brand24 Premium is a worthwhile option offering all the basic social analysis capabilities you’re looking for. Brand24 Max scales the mention, keyword, and user quotas up for businesses more on the medium side. For a reasonable price, Brand24 has a comprehensive set of core listening, mention tracking, and influencer analytics features—along with a clean user interface that includes Slack integration for better collaboration. […] For smaller SMBs, Brand24 Premium is a worthwhile option offering all the basic social analysis capabilities you’re looking for. Brand24 Max scales the mention, keyword, and user quotas up for businesses more on the medium side.””
The data is presented in a very coherent format and can be tracked daily, weekly and monthly. You can create custom charts to easily see trends over time. You can also use the filtering tools to see a breakdown by social media platform or publisher.
Brand24 offers a free 14-day free trial, so there is no risk getting started.
2. Naymz
Naymz measures your brand’s social influence, which is strongly correlated with your online reputation. It aggregates information from Facebook, LinkedIn, and Twitter and uses it to calculate your online influence.
Naymz also uses peer reviews to measure the perception of trust your contacts have for you. Every time a new contact connects with you, Naymz sends a short questionnaire. Positive responses increase your RepScore, while negative responses count against it.
Furthermore, Naymz compares your reputation with the reputation of your peers across social media networks. Now you know what you need to do to get the same page as your competitors, and to get ahead of them.
If you want to measure the reach of your online brand, Naymz is a great tool. It uses multiple factors to gauge your online reputation.
3. Go Fish Digital
Go Fish Digital is an online reputation management service that was founded in 2005. They offer a number of services, but one of the best is their negative complaint search engine.
This tool uses a customized Google search to monitor over 40 complaint websites at once. If a complaint is ranking on the top few pages of Google, you will find it with this tool.
Go Fish Digital offers anvariety of online reputation management services. However, the company’s primary function is to target negative reviews and comments on prominent websites like Google, Wikipedia, as well as the biggest review websites like Yelp.
If you have the budget you can also have the company build you a customized online reputation management dashboard. This can be used by your company to constantly monitor your reputation from a single central point. Go Fish Digital will continue to provide full support for your dashboard for life.
It is a good idea to use this tool regularly because some complaints may already be published and may not start ranking for a while. Try using it at least once every two weeks.
4. Review Trackers
Review Trackers is similar to Go Fish Digital but has a more positive slant. You can use it to conduct a Google search of over 80 different review sites at once.
Another advantage of Review Trackers is that it can detect patterns in your reviews. You can identify the most common types of complaints and take corrective action. You can also identify your strongest selling points with customers, so you can build on them to grow your brand. You may be surprised by the factors customers value the most.
“Our clients are able to unlock actionable customer intelligence that helps them manage their online reviews, improve their brand reputation and make data-driven decisions that can result in increased profitability,” says Chris Campbell, CEO of ReviewTrackers.
Another benefit of using Review Trackers is that all your reviews are centralized via a single dashboard. Every time you receive a new review you’ll get an email notifying you of this review. This allows you to act quickly to prevent a negative reputation from taking hold. And you can even respond to reviews from this dashboard.
This is one of the most efficient ways of monitoring and managing your online reputation.
5. Reputology
Reputology is one of the widest-reaching reputation management platforms available. It monitors brand mentions across Yelp, Facebook, Google, and industry review sites.
One of the unique features of Reputology is the customizable response emails. You can also use Reputology to monitor your internal reputation management practices. You can see how often employees respond to customer reviews and make sure their responses comply with your internal guidelines.
Another strategy that can be used is to encourage positive reviews from happy customers. Reputology understands the need for numbers so they provide logic-based custom surveys that can be sent to customers to both get feedback and to encourage positive feedback in a public setting. No longer do you have to be frustrated with the number of happy customers who don’t take the time to write reviews.
Finally, Reputology comes with a variety of analytical tools to help you monitor your reputation over time. Take advantage of it today and you’ll be able to ensure a consistently strong performance.
Source: B2C
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