How Often Do You Hear Yourself Saying You Need to Revamp Your Marketing But You Never Do It?

How often do you hear yourself saying that you need to revamp or kickstart your marketing for your small business, but don’t do it? Well, there are three reasons for that and we’re also going to look at what you can do about it.

Let’s look at the three reasons. The first one, I don’t want to call it laziness, but let’s call it laziness. Usually it’s such a pain in the neck the first time you did it or if you’ve done it before that it’s overwhelming.

It’s kind of laziness because it does take a lot of work, especially if you haven’t done anything before.

The second thing is you just lack the time. You’re dealing with the tyranny of the urgent, everything that’s coming in. You don’t have the time because you’re running a business.

The third thing is confusion. You’re not in the marketing business. You might be an accountant, or you might run a machine shop, or you might run a restaurant, bakery, who knows? You’re not in the marketing business, so it’s easy to focus on what you like to do and avoid the things you don’t like to do or are unsure of doing because you don’t want to make the wrong choice.

“Well, I think this is what I want to do. I don’t know how much I should spend. I don’t know how I should allocate my money,” all that kind of stuff. That’s one of the things.

What are the solutions to this?

First thing is, you’ve got to carve out some time to look at what you’re doing, look at what your competition is doing. For example, do they advertise? Do they do mailers, etc.? Look at their website, see what they’re doing because your customers are seeing that, your future customers are seeing that.

The second thing is you’ve got to devote two to three hours a week just for a month, and get some ideas and implement at least one of those ideas.

It’s going to be a strategy of, “Next month we’re going to do a promotion because it’s Independence Day and we want to link something to that.” Spend some time that first month. You should do it really every quarter or so, and plan your next three months at least.

The third thing you could do, of course, is you can speak to somebody who does what I do, for example, an independent marketing consultant. What I mean by independent is you can’t take someone who just sells, let’s say, print advertising or radio advertising, or TV advertising, because that’s what they’re going to sell you.

They’re going to sell that solution to your particular problem and it may not be the right solution for your particular problem. You really want to find somebody who can give you an independent assessment and find the best strategy and tactics to help you reach your goals.

To review, there are three reasons why we typically don’t revamp and supercharge our marketing efforts. One is a little bit of laziness. Two is a lack of time. Three is kind of confusion about what you can do.

You can start something by just creating a little bit of time, devoting some energy and effort to checking out your competition and their offers. The easiest thing in my mind is, of course, seek out an expert. I don’t try to repair cars because I’m not an auto repair shop, so I go to somebody who is. You can apply that same thing to your marketing.

Source: B2C