7 Traits of a Killer Website Homepage You Must Copy for Your Business (INFOGRAPHIC)

The most successful websites use sans-serif, primarily Open Sans, Helvetica and Arial. They are small and have a load time of no more than 1.36 seconds. These facts are based on a recent study to try to determine what goes into online business success.

First impressions matter — a lot — especially when you’re trying to drive traffic to your website. That’s why it’s essential you create an impressive homepage for your website — because it’s the first thing prospective customers see.

But what makes a homepage great?

Creative Market Survey

To find out, design marketplace Creative Market analyzed 1000 company websites from the 2016 Inc. 5000 list of America’s fastest growing companies.

Here’s a look at what the research revealed.

7 Website Homepage Design Tips

Here are the tips for you to consider when you design your homepage:

• According to data, 71 percent of the top 1000 fastest growing companies in America use sans-serif.


• Sans-serif is also a good choice for readability on low resolution screens and modern draw makes it the most desired typeface for websites.


• The top three sans-serif typefaces of all the website copy analyzed in the study are: Open Sans, Helvetica and Arial.


• Because font color plays a major role in legibility, you should attempt to determine the perfect contrast. Often pure black is the most popular option, along with various shades of grey.


• When choosing a font size, it’s important to consider text readability on various devices. The most common font sizes are: 14px, 16px and 13px.


• Choose your messages carefully and convey them in fewer words to captivate audience attention. The average word count on most fast growing companies’ homepage is 605.


• Load time determines whether visitors stay on your site or not. So create a fast site, which has a response time of 1.36 seconds.


• Simpler homepages are smaller in size and load faster. So aim for a site size of 66970.928 bytes, depending on the layout and features.

For more information, check out the infographic below:

Images: Creative Market

This article, "7 Traits of a Killer Website Homepage You Must Copy for Your Business (INFOGRAPHIC)" was first published on Small Business Trends

Source: small business