Amazon has announced that it has expanded its Influencer Program to include Twitter and Instagram account holders with large followings.
The two social media sites now join YouTube in the online retail giant’s program.
Qualifications
What is Amazon’s Influencer Program?
The program was launched in the first quarter of the year, and to join the Influencer Program, one must have a “qualifying social media account.”
The program tapped YouTube account holders at first and provided them a way to earn from products they promoted in their clips.
Amazon said while they “look at the number of followers and other engagement metrics” of an influencer’s social media presence, the company also check “the type of content being posted and how relevant the posts are” for Amazon customers.
How The Influencer Program Works
Amazon said the Influencer Program allows a user “to get his or her page on Amazon with an exclusive vanity URL to showcase the products you recommend to your followers.”
“Promote your URL, make it easier for your followers to shop your recommendations and earn money on qualifying purchases while doing it!”
Anyone interested in joining the Influencer Program can just click the Get Started button to check if he or she is qualified.
“If you don’t qualify right away, we encourage you to come back in the future as the eligibility requirements may change over time. Once you’ve qualified, you can start curating your page right away!” Amazon said.
An Extension Of The Associates Program
Amazon said the Influencer Program “is an extension of the online Associates program for social media influencers.”
“The features of the Amazon Influencer Program give you an additional way to direct traffic to Amazon, which is especially useful when promoted verbally or in an environment where linking is not possible.”
What’s Next?
What are your thoughts on the expansion of Amazon’s Influencer Program? Share them by commenting below.
Source: B2C
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