Christmas holidays are fast-approaching! Take some time to map out your holiday marketing and you’ll be able to optimize your sales this holiday and make it the best season yet! To help with the planning, here are some ideas:
Holiday Specials
Attract customers and incentivize with specials like BOGO, percentage discount, holiday sale coupon codes, and more. You can create paid ads and share these specials with new audiences that fit your target market. This is a great way to extend the reach of your holiday campaign and attract new customers.
Plan for the Last Minute Rush
Offer rush shipping for last minute shoppers! Promote the last possible day they can make orders to ensure they get their package for Christmas. Promote this date before Christmas with your gift-giving guide to make their shopping a little easier.
Gift-Giving Guide
Create the ultimate gift-giving guide to spark some inspiration in your customers. You can make a list of top sellers, top gifts under a price level and specialized guides for everyone on the Christmas list from your Dad, Mom, brother, sister, dog, coworker, and more!
Celebrate the Holidays on Social
Change your cover photos and display pictures across profiles so they shout holidays! Create images to promote best-selling holiday items across social profiles. Link call to actions in your posts to encourage customers to follow your links to an item or deal. This is a great way to promote your gift guide.
Run a Remarketing Campaign
Were customers already on your website? Reach out to them again with a customized remarketing ad. This is also a great way to reach people that abandoned their cart. You can remarket with a freebie or a discount code to encourage them to finish their order. Find out more about remarketing here.
Start an Email Campaign
Send out a holiday newsletter to promote everything you have going on this holiday season whether its specials, featured products and services, Santa pictures, and more! Use catching subject lines and provide value inside the email like a limited time coupon code, a one day bargain of 20% off and more! If you use Google Analytics on your website and MailChimp for email campaigns, you can add Google Analytics tracking to your MailChimp campaign. This will allow you to track clicks from your campaign all the way to purchases on your website.
A Gift That’s Already Wrapped
Help your customers save time and offer a gift-wrapping add-on. They’ll appreciate receiving a gift that’s all ready to put under the tree. Bonus, it may look so good they want to snap a picture and post to social! Add in a customized tag so the customer can write to and from and on the back put your website and social handles. Encourage the gift-receiver to snap a photo and post it online with your company’s hashtag.
Host a Holiday Event
Celebrate the holidays with your customers by throwing a party! This could be a special customer appreciation shopping night with giveaways or discounts. Make a Facebook event to promote the event and promote it across channels.
Freebie When You Spend a Certain Amount
Get customers to spend more money on your website by offering a freebie, free shipping, bundle deal or discount when they spend a certain amount. You can also give them a coupon code to redeem at a later date to encourage future buying.
Source: B2C
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